Latest SEO Techniques
In this article we are going to learn Latest SEO Techniques to Drive Organic Traffic to our website. we have done deep research in finding these Latest SEO techniques.
What is SEO?
SEO definition and search engine optimization techniques
SEO stands for Search Engine Optimization, and it consists of a series of techniques and tools that facilitate a better positioning of a web page in search engines such as Google, Yahoo or Bing.
Why it is interesting for a website to have a good search engine optimization
Performing SEO is investing in customer acquisition. A good search engine optimization will guarantee a quality traffic for our business, since we will be receiving visits from the public interested in the product or service we sell, since he has searched for it on the Internet.
It is a client predisposed to receive information, to the point that it is he who requests it. It is the dream business contact because we are attracting, thanks to the use of SEO tools and techniques to get a potential buyer.
Depending on the investment we make, we will be able to reach the first positions faster.
In this approach, since bloggingcampus we like to be honest. A company dedicated to the sale of retail infusions would be wrong to focus its efforts on improving search engine positioning. To ensure results it is necessary to make a minimum investment of around 200 dollars.
This infusion company is sure to achieve, with the application of the appropriate SEO techniques, business contacts and orders, but the value of your product and the net benefit would be less profitable than, for example, a dental clinic.
These types of establishments, on the other hand, can generate clients who will invest in their clinic an amount of money that will more than compensate for 200 dollars per month.
Another advantage of SEO is the possibility of competing with companies with more time to implement in the market or larger. The achievement of new contracts and sales is multiplied by figures that vary between five and ten, depending on the sector in which we are. This means that if a company is positioned on the first page it will have between five and ten more possibilities than those other companies that are not in this place.
Also Read: What Is Internet
There are many tools that help us to know the search engine positioning of a page or online business. In bloggingcampus we mainly work with the following:
It is the most used free traffic evaluator. The simple implementation of a tracking code will allow you to obtain, for free, endless data on how, when and how many users navigate on my website.
It is a tool that serves, fundamentally, to confirm that a website is optimal to be track able by Google. Here we can find information on those parameters that the reference web browser considers relevant to improve positioning, so that, by tracking them and controlling their status, we will be favoring better SEO.
Similar above, but focused on another reference search engine, Bing. In general, the techniques for positioning in Google, Bing or Yahoo are very similar, although it never hurts to check the status of the page in the eyes of other webmaster tools.
XML Sitemap Generator:
It is an SEO tool that will allow you to create an XML sitemap file. This file facilitates the reading, by Google spiders, of our website. And everything that is to facilitate Google its tracking will give us points to be higher.
Adwords keyword tools:
If we want to achieve a good web positioning in google it is necessary to have a good valuable content strategy that allows us to generate quality and original texts. In a good SEO strategy this is highly valued. With the adwords keyword tool we will get ideas on what keywords to work on, simply including the service or product we sell.
In the previous line, Google Trends is an important SEO tool, as it helps us discover trends that users are looking for around the product or service we sell. It will help us create new content and that, in addition, users are already looking for or will search the Internet shortly, so that we can get ahead of competitors by capturing and marketing new trends that users demand.
It is a portal that makes a basic diagnosis of the SEO health of our website. It is an initial approach that will help us to know what aspects of a website we need to address more urgently, with the final objective of improving positioning as soon as possible. It allows us to do a SEO audit of a certain quality and with zero cost.
As you have heard many times, the links that link to a web page are essential in a good search engine optimization strategy. Google knows that SEO consultants know the importance of this resource, which has become serious. It greatly appreciates that the links that enter a web page are ‘natural’ and not artificial, so it penalizes this type of techniques.
Web that allows to measure in a matter of seconds the real position of a web page and the competition based on certain keywords. Intuitive and simple. Practical to assess search engine optimization without the ‘contamination’ of the usage trends of a specific Google user.
There are three fundamental legs of a good SEO strategy:
- Reputation through links
- Friendly technology with search engine crawling spiders: responsive and friendly codes.
An SEO consultant capable of mastering these techniques will achieve results and rise in search engine positions, without using SEO techniques banned by Google, which may offer a short-term result, but will eventually give more headaches than anything else.
The content is king. Repeated phrase to satiety by Google and the rest of search engines. The originality, creativity and quality of the texts are valued, as well as their accompaniment by images that illustrate and well labeled. Performing a good study of keywords and creating a content strategy for the web and the blog around them is one of the positioning strategies that will lead us to success. In addition, this quality content will facilitate the achievement of the second technique or objective: link building.
The search engines determine, to a large extent, the positioning of a website based on the number of references that a page has on the part of others. The reputation of a website is built on the references that other important pages make of ours, hence it is important that there are links to our portal. But these have to be of quality and created naturally. What better way to achieve it than by creating content on our site so good that it is irresistible for other users to share and mention it?
Mobile usability, through the use of responsive techniques, as well as the use of codes close to java script and away from flash and iframes, will facilitate the tracking of robots and navigation to users. Parameters that search engines establish as basic for good positioning.